President Trump’s Communication “Strategery”

President Trump addresses supporters at rally in Melbourne Florida.

Last Saturday, February 18th, President Trump held a massive campaign style rally at an airport hangar in Melbourne, FL. An on-scene Fox News reporter estimated that there were 9,000 people inside, and another 20,000 people outside that could not get in.

If anyone doubted Mr. Trump’s continuing appeal among his supporters, particularly in view of the relentless political attacks on him by the liberal establishment, and the corporate media, such doubts were vanquished by the gargantuan crowd that attended the event.

Vast crowd at President Trump rally in airport hangar at Melbourne Florida.

While many political pundits characterize this event as a chance for the president to reconnect with his supporters; or perhaps to receive a sense of encouragement and comfort after a particularly rough week, which included terminating his national security adviser, and withdrawing his nominee for Labor Secretary, such characterizations are patently false.

This rally, and others to follow, is a significant component of President Trump’s communication strategy, and a small, but nonetheless important element of his 2018 congressional election political strategy.

Make no mistake, the liberal establishment, and elements of the Republican establishment, are executing an aggressive political strategy to stop Donald Trump from implementing the policies he campaigned, and won on.

Trump is the subject of vicious attacks by the establishment and their friends in the corporate media. The attacks are intended to diminish Trump in the eyes of his supporters, and thereby to weaken him as president. Whether the attack focuses on an alleged Trump relationship with Russia; or more recently, raising the specter of Trump being anti-Semitic, the establishment and corporate media are using their vast national communications resources to attack the president – seemingly all day, all the time.

President Donald Trump and First Lady Melania Trump greet crowd at rally in Melbourne Florida.

In order for Trump, and his administration, to combat and defeat this strategy, Trump must communicate directly with his supporters, and more broadly, Main Street Americans, who want high wage jobs, an end to illegal immigration, affordable health care, lower taxes, strong borders, and security. In other words, Trump must not only deliver on his campaign promises, but equally important, communicate that he is delivering on these promises, as the corporate media will make every effort not to do so. They will ignore, or at the least, minimize any of Trump’s agenda accomplishments; and quickly characterize his presidency as a failure.

Trump’s campaign style rallies, coupled with his use of Twitter, Facebook, and other social media, and additional communication strategies and tactics, allows him, in real-time, to circumvent or bypass the corporate media, and deliver his messages in an unfiltered manner to his supporters and the American people. Moreover, he is able to respond to any political attacks instantaneously, and at virtually no cost.

President Trump invites first in line supporter Gene Huber to podium at rally in Melbourne Florida.

Trump’s rallies, and similar events in the future, enable him not only to communicate with his supporters, and keep them engaged and active in the governing process, but also to visibly demonstrate to any member of congress that his support remains wide and deep; and that they risk political consequences at the next election, should they waver in their support of his agenda.

President Trump’s next opportunity to address “We the People” is on Friday February 24th at 10:20am EST, when he speaks at the CPAC Conference (Conservative Political Action Conference). On Tuesday, February 28th, he will address a joint session of Congress. Expect the president to deliver a progress report, and to articulate his agenda priorities. He will likely focus on health care, tax reform, immigration policy, the federal budget, rebuilding the military, and security policy.

By Allen Sutton